PERKASA wants PM Najib to be Moses.

                                                           PM Najib to part the ocean.


If PERKASA wants to find out more about Blue Ocean Strategy- it should invite Samy Vellu to explain the meaning of BOS. From a practical standpoint- Samy Velu has practiced BOS all his life. I wrote about a joke about Samy building a river so that demand for a bridge arises. Supply creates its own demand.

That's the idea of BOS anyway- that blue sea area where you create a product or service not thought out by your competitors. What can be not thought out by competitors other than you yourself thought out and later on produced to capture a market? It has to be something unique or something with the status of having no substitute and needed by society. Otherwise all oceans- blue or red become one and the same over time.

The blue of the ocean remains so for as long as other competitors don't enter the market or produce something unique but comparable. Your competitor then creates his own blue ocean. Whether its blue or red, if you fall and don't know how to swim, you will die. Hence, your survival will eventually depend on your ability to stay afloat. Others cant stay afloat for you. The government cant.

So when Samy says he wants to build a bridge over a nonexistent river, he creates that very river that demands a bridge to be built. He is an economics maestro- this Samy Velu. I like the joke- tuan2 dan puan- kita sudah makan kinyang kinyang, sekarang kita mempersila Dato Paduka Rafidah Aziz naik pentas untuk buka kain.

Jokes aside, your ability to create BOS would then depend on whether you have absolute control.

Now, if this is what the Perkasa head of Economics bureau meant by BOS, its nothing short of asking the government to create a regime of economic apartheid. By way of legislation, have it decreed that certain economic endeavors are preserved only for Malays. Do two things then- one, legislate the areas in which you want only Malays there; two- any violations of that decree must be rewarded by the most extreme form of punishment- death sentence for example. Hence the BUmiputera who alibabas his business must be hanged and the baba enticing ali to kongsi his business must go to the electric chair.

I don't understand this. UMNO has its own economic bureau. I am not certain who heads it now. What I don't understand is where is his voice? In particular, the voice of its economic bureau? Is it sleeping? Why does it not articulate the economic agenda of the Malays? Why doesn't it speak about the Malay economy? How will the NEM impact the Malays? The leader of the economic bureau if he is worth any salt, will quickly come out with his convention- air the hopes and fears of Malays. In doing so, the NEM will factor them in.

Instead, UMNO seems to surrender this responsibility to Perkasa- that organization headed by one Ibrahim Ali. Maybe UMNO people see Ibrahim Ali as a comic relief who gives them a much needed reprieve from the head-spinning responsibility of taking care of Malays. If they are not willing to bear responsibility, please resign.

Maybe it's all part of the customary practice of UMNO businessmen in sub-contracting their businesses. And since UMNO is likely to be dominated by businessmen of all sorts, sub-contracting every important responsibility becomes second nature to them.

So it's left to Ibrahim Ali and other similar minded and jocose personages in UMNO to speak about some vague and remote Malay exclusivity in some economic endeavors. There are many of them in Parliament speaking for UMNO. One that got married to a starlet recently comes readily in mind. The member from Sri Gading is another. The lipsy deputy minister defies logic- a rational and calculating man falling prey to cheap nationalistic overtures.

So what is the best strategy for Perkasa ( which isn't UMNO) to do? Send the PM a laundry list of its demands. Perkasa intends to send a list of proposed amendments and considerations for the NEM to Prime Minister Dato Seri Najib Razak at the end of this month.

Perkasa wants the PM to do a Moses thing- part the sea into two. One for the Chinamen whom are accused by Perkasa as dominating it. The other parted sea will be exclusively for Malays. That will be off limits to the Chinese menace.